Custom Data Services
Infinata helps clients consolidate and aggregate multiple disparate databases to make them relational and usable.
How We Help
Because everything we develop is custom, there are limitless possibilities for the value we can help you derive from your data. The following are select examples intended to provide an overview of what is possible with flexible data management services. Contact us to let us know what you would like to achieve and we will work with you to create a unique solution tailored for your needs.
Understand Why They Buy
Most companies, especially larger ones, implement multiple sales and marketing campaigns across numerous touchpoints simultaneously - online, print, direct mail, telemarketing, etc. Unfortunately, because everyone is focused on executing their campaigns separately, it is often a significant challenge for these groups to communicate regularly, nevermind identify opportunities for cross-selling, up-selling and sales follow-up. Infinata helps companies measure campaign-specific ROI, uncover purchasing trends and make informed strategic decisions about how to spend their marketing budgets efficiently and effectively. By developing custom reports, we help you:
- Create market segments and individual leads most likely to close
- Benchmark competitor performance
- Target specific demographics for new product launches
- Identify top-customer buying trends
- Integrate usable data into your CRM system
- Streamline huge volumes of survey data to support sales inside information into client hot button issues and attitudes
For example, even when aggregating billions of rows of data from numerous independent sources, Infinata is able to produce a weekly list of top-10 prospects each sales representative detailing who to call to promote a particular product or service - and why. Typical clients include (but are not limited to) banks, asset managers, insurance carriers and mutual fund companies.
Begin a Conversation
Contact us to turn your ignored marketing data into a cohesive sales support system.